Case Study Speaker • Workshop Facilitator
Abraham is the CPO of TeleCTG, a healthcare startup focusing on providing equal maternity health care in Indonesia. He has always had a curious mind with a knack for problem-solving. Having graduated from Monash University with a Bachelors in Information Technology Systems and Masters in International Business, his education background paired with his interest in developing communities has led him to helm various tech start-ups and social enterprises over the past 6 years.
UXiD: Who are you are designing for?
Bram: Our application Bidan Sehati and TeleCTG is dedicated for the Midwives, and indirectly will connect with the Mom’s application (Ibu Sehati)
UXiD: What is one of the problems that your product trying to solve with UX?
Bram: How Midwives can easily use the application to input the antenatal care data and do the CTG services from the apps. These process could help midwives to maintain and improve their services to pregnant mother.
UXiD: How would UX approach able to enhance a product’s social impact?
Bram: The ease of UX could help midwives to do their daily job in inputting the data, monitoring the mom condition, and do TeleCTG service in order to democratize the health services for a pregnant mom. Furthermore, midwives could indicate pregnant mom that have high-risk pregnancy and could refer quickly if high-risk pregnant mom to the specialized doctor.