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Speaker's Profile & Talks

Keynote Speaker        Workshop Facilitator

Asif Baki

Head of Research and Insights, Next Billion User Initiative at Google

Asif Baki is the Head of Research and Insights of the Next Billion User initiative (NBU) at Google. In his role, he aims to help Google embrace its role as a global citizen by understanding user needs around the world, and helping to address these needs with existing and new products. To do this effectively, he and his team seek out new ways to evolve the research discipline and immerse stakeholders in the lives of the people they make products for.

Prior to arriving at Google in 2006, Asif spent three years at Microsoft as a UX researcher on digital media. Asif has a M.S. from the University of Michigan Ann Arbor. He earned a bachelor’s degree in economics with a minor in computer science from the University of Illinois at Urbana-Champaign. He currently resides in California with his wife and 2 sons.

Keynote Presentation

Turning the Ship: Designing A Movement to Take Google Global

1 hour 30 minutes   •     All Participants

Friday, 5 October 2018 / 16.30 – 18.00 / Room: 52nd Floor, Main Auditorium

From looking up the weather forecast to finding a local baker, from writing an exam paper to maintaining a family calendar — Google is used by millions of people for everyday tasks. How has the company learned more about its global user base? If to move forward, requires getting others on-board, what collaborations do UX practitioners need to nurture? What role has User Experience design and research played in turning the Google ship towards the “next billion”?

Workshop #5

Influence Through Immersion: A Look at Immersive Practices that Will Help You Win Over Your Stakeholders

2 hours     •     25 Participants

Friday, 5 October 2018 / 09.00 – 11.00 / Room: 51st Floor, Purple Room

Have you ever had difficulty swaying a stakeholder? Ever wish that they could see things more clearly from the perspective of your user? There’s a simple answer: immersion. In this workshop, we’ll talk about 2 immersive practices that will help you engage your stakeholders and turn them into your biggest advocates.

In this workshop:

    1. Learn how to engage your stakeholders with 2 concrete immersive practices.
    2. Turn your stakeholders into advocates and equip them with the tools to speak the users language.
    3. Build a culture of user experience within your broader product team.
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