30 minutes • 100 Participants
Friday, 5 October 2018 / Time: 15.00-15.30 / Room: 52nd Floor, Main Auditorium
In many organisations, designers are still perceived to be the pixel-maker, mostly do graphical design with Photoshop. Rarely they’re involved in the strategic part, defining the direction of the product, and are left out during the solutioning stage. People think designers job is only about making things pretty. In this case study, we’ll see that designers work is not only about making things pretty. We’ll see how Design Leadership drove innovation and collaboration that gave positive business results.
2 hours • 25 Participants
Friday, 5 October 2018 / 09.00 – 11.00 / Room: TBA
How do you increase the chances of your product success without spending too much time, resources, and money? What if you can teleport yourself to the future, and see how people are going to use your product? Design Sprint is a bit like Back to the Future, where you build a prototype, something that works like your actual product in the future, without actually building it, and observe how users react and use it. In this way, you will learn quickly from people, and tweak your ideas and solutions to be more desirable, viable, and feasible. And all of these, are done in 2-3 days.
Three things the participants will learn from attending the workshop:
- Change in mindset when building your idea. Instead of aiming for building it quickly, you’ll aim to learn quickly from people, and how to tweak our idea/solution to be more desirable, viable, and feasible.
- Close collaboration between different roles to deliver the best experience of your product.
- Better ideation process and how to prototype your product quickly in 4-6 hours.