30 minutes • 100 Participants
Thursday, 4 October 2018 / 13.15 – 13.45 / Room: 51st, Pink Room
In this talk, Chooake explains how he’s building a solid in-house design team within such a traditional industry—the bank, yet make a workplace for his team are excited to go to work and make impact.
Banking tomorrow will be different from banking today. At DBS Bank, we believe that User Experience and Design is the key to our success, especially in digital age. That’s why we have spent the past 4+ years deeply immersed in—designing digital channels, embedding the design process, collaborating with our technology, and leveraging new technology to make banking simple and useful for customers.
We have been growing our team from 2 to 50+ team member, from 12+ different countries, several disciplinary such as designer, user researcher, UX engineer, UX writer, design producer, and design manager. And we do have a few interns.
About DBS Consumer Banking Group, Regional User Experience & Design: We are human-centered design team that combines digital, UX and Design to help DBS build joyful banking experience in Singapore. We are 1)helping business leaders realise their visions 2)delivering what customers really need 3)partnering with technology to build a flexible & long-term service platform. In another word, we aim to use design thinking & process to help DBS—Designing Right Things and Designing Things Right.