Digital marketing and business management professional with more than 8 years experience driving business growth for local and global brands. Prior to Amartha, she was a Product Manager in Microsoft Indonesia also Lecturing Digital Marketing in SBM ITB.
UXiD: For you, what is the biggest challenge in providing services in fintech?
Fadilla: For unserved and underserved market, financial literacy is still the key challenge.
UXiD: How do you think UX practices have benefited your product?
Fadilla: By putting the user first, we understand their main pain points in lending and investing their money.
UXiD: Who are your product’s user?
We have two different type of users:
1. Investors that are digitally and financially savvy.
2. Unbanked women borrowers that live in Indonesia remote areas.