Case Study Speaker • Workshop Facilitator
Febri has more than 5 years of experience in system development, business development, and product development. From web development to building startups (Rota Living, DecaDeco, Gringgo)
As co-founder & CTO at Gringgo, his role responsibilities include operational supervision, leading business strategy and development, leading product development, HR, and decision making on technology use.
He currently mentors startups on product & business development in a national program “Gerakan 1000 Startup Digital” from Ministry of Information & Technology. Febri is a graduate of the Institute of Technology Bandung, majoring in Interior Design.
UXiD: Who are you are designing for?
Febri: We have several different users for the products, but mostly we categorized our user as the “waste producer”, it can be on the level of household or businesses. We also design our services involving pemulung in the ecosystem.
UXiD: What does it take to design to improve social services?
Febri: I think with the design we can create a better system and more attractive product for people to use.
UXiD: How would UX approach able to enhance a product’s social impact?
Febri: By understanding deeply about our user and customer, we can create a better product for them to use. also, because a lot of our user & customers are not tech-savvy, to design a product that is easy to use and use more universal terms and language becomes a very critical.