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Speaker's Profile & Talks

Keynote Speaker

Linda Sessa

Head of Digital Transformation at XL Axiata Tbk PT

Linda is currently Head of Digital Transformation at XL Axiata in Jakarta. Passionate customer advocate in the world of digital and customer experience. Originally from Croatia, lived and worked in Vienna, Austria; London, UK; Abu Dhabi and Dubai, UAE over the last 11 years.


UXiD: What time do you like to be at your desk?
Linda: Always at the desk between 8 and 8-30 in the morning.

UXiD: What is your leadership style?
Linda: I like to work together with my team in an open and collaborative environment, solve problems and find solutions together. It makes me very proud seeing the team develop and become more confident.

UXiD: Where is the best place to prepare for UX leadership?
Linda: On the floor with your service, UX/UI and visual designers, your developers, your customers and your colleagues

UXiD: What technology do you take on your trip?
Linda: my phone and my headset 🙂

What would your key UX leadership advice be?
Linda: Always learn, listen and be brave

Keynote Presentation

Design From Within: Lessons learnt on the road to creating an in-house digital shop

1 hour 30 minutes     •     All Participants

Thursday, 4 October 2018 / 10.00 – 11.30 / Room: 52nd, Main Auditorium

Corporations are finding that innovation can be extremely elusive and difficult to find, buy and manage in an one-off attempts. Fostering innovation means taking an approach in business where empathy is king and failure is tolerated. Design-led thought leadership can help with this challenge. But how challenging is to transform a company to understand, support and rely on design-led thought leadership. From setting up the team, slowly building a culture, causing a ripple in rest of organisation, ensuring sustainability and delivering great user experience.

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