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Speaker's Profile & Talks

Workshop Facilitator          Workshop #6

Pedro Custódio

Head of Design and Innovation Studio at PT. XL Axiata Tbk

Versatile executive adept at translating business problems into multi-context, multi-channel digital User Experience (UX) opportunities to boost revenue and meet client expectations. Expertise defining strategic UX/CX vision and guidelines across all digital touch points in multiple corporate environments, including international business, marketing, branding, and customer care. Influential leader with acute business acumen and expertise in building and leading global high-performance teams to drive transformational change, innovation, and value creation.

Highlights of Expertise

  • Design Thinking, Service Design and User Experience
  • Digital Design Transformation and Operations
  • Brand Development and Brand Experience
  • Change Management & Customer Experience Transformation
  • Product and Service Development / Management

Workshop #6

User Research 101: From Core Research Tools to Personas and Customer Journeys

2 hours     •     30 Participants

Date: Friday, 5 October 2018 / Time: 13.15 – 15.00 / Room: 51st Floor, Yellow Room

UX professionals are not super powered, but as they seat in between users, business managers and developers, they do have broad and wide understanding of all the different situations, difficulties and needs of each of these groups. In this UX workshop we will help you gather the necessary starting tools to help you and your team brainstorm with your customers on how to make more valuable and wiser decisions, while ensure everybody is on the same page when it comes to your product or service experience and future developments.

3 things the participants will learn from attending the workshop: 

  1. Core User Research Tools
  2. Personas
  3. Customer Journeys
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