Peter is the Head of Digital Banking at PT Bank Tabungan Pensiunan Nasional “BTPN”. He was hired to build BTPN’s
“stand-alone” digital bank, Jenius, which was launched to market in Indonesia in August 2016. Jenius has proven very popular with its target segment—the mass affluent, digitally savvy—and Peter’s focus is now on scaling this new offering rapidly.
Prior to joining BTPN, Peter started his career at McKinsey & Company, where he spent almost 10 years advising clients across Europe, North America, Southeast Asia and Africa, especially on financial services and IT topics. He subsequently became COO at VPBank in Vietnam, before briefly running a digital banking start-up in Saigon.
Peter graduated from Pembroke College, Cambridge University, in 2003, having read Mathematics, and also holds an MSc in Computer Science from the University of Twente in the Netherlands.
UXiD: For you, what is the biggest challenge in providing services in fintech?
Peter: Finding the right talent and creating an environment where both people with a “tech” background and with a “fin” background feel comfortable and work well together.
UXiD: How do you think UX practices have benefited your product?
Peter: Jenius is all about “Life Finance”, where “life” comes before “finance”, and where financial services become an effortless, ideally almost invisible component; achieving that requires outstanding UX, which our UX team has helped to deliver.
UXiD: Who are your product’s user?
Peter: Digitally savvy Indonesians who understand that they need a Life Finance tool rather than a digital channel into an essentially conventional bank.
UXiD: Please share us the most significant (one) behaviour of your use.
Peter: Dream Saving for so many inspiring (and a few uninspiring) things: weddings, having a baby, charitable gifts and many others.